Main Content

Marketing Plan

“Real estate is my life and I live for the moments when I know I have found the perfect match for my clients homes.” – Vidi

VIDI’S MARKETING PLAN

Home Prep:This is part of the process that Vidi loves. She has a team of reliable and cost efficient vendors including movers, window washers, house cleaners, carpet cleaners, handymen, landscapers, painters, and flooring contractors. Vidi will coordinate and oversee the vendors to assist you with all of your needs to prep your home perfectly and get your home ready to sell. Ask her about COMPASS Concierge to cover the costs up front of this piece of selling your home.

Complimentary Staging:Vidi believes in the power of staging so much she includes it complimentary on every listing. She works with her team of stagers to put the finishing touch on your home and create a place that buyers will fall in love with and ultimately want to buy. Click here to find out more!

Custom Branding:

Marketing as unique as your home

Your home has a unique story to tell- the morning glow of the sunrise outside your kitchen window, the afternoon breeze that cools your private office on a warm evening. More than a house, your home has its own story that Vidi wants to tell. Vidi honors each and every home she sells by designing custom branding that presents it in a unique and authentic way.

Throughout the branding process, Vidi and her team will study that which makes your home the sanctuary it is. Armed with a strong understanding of your home, her graphic designers will craft a beautiful logo, color palette, and other visual assets that compliment the unique personality of your home. Vidi and her team will ensure that your marketing is just as unique as your home.

Film Production

If you thought that film production was just for the silver screen, think again. Vidi always says you only have a split second to make an unforgettable first impression and believes that the video she produces will get your home sold. With her passion for film, Vidi gives each of her listings a unique voice on screen. From storyboarding, to production and editing, she will have you covered. Her custom real estate films breathe life into each listing, providing a much-needed edge to stand out in this competitive real estate market.

Distribution:

Once Vidi and her team have crafted a gorgeous film featuring your home, her social media team ensures that it is seen by potential buyers. By distributing your video across Facebook, YouTube, Instagram and Google, her marketing team will work to generate leads to get your home sold. The bottom line? Her films will help you sell your home faster at a higher price.

PROFESSIONAL PHOTOGRAPHY | DRONE AERIALS:

Vidi works with various prestigious photographers in San Diego to bring you the absolute best quality photos. Photography is so important in making your home shine in print advertising and as it goes out everywhere on the internet. Vidi’s photographers will take many photos of your home, using the latest and most sophisticated techniques, to ensure the absolute best photos are used in the marketing of your home. The beautiful photos her team creates are the ingredients for a successful sale.


Video tours & Matterport tours:Vidi will work with buyers virtually through facetime to give video tours when they can’t physically view the home. She also offers matterport tours on her listings to make it stress free for a buyer to get a feel for the home before they come in person. Vidi has the resources to stay connected with interested buyers, even at a distance.

SOCIAL MEDIA | INTERNET EXPOSURE:All of our listings are enhanced on social media including Instagram, and Facebook. Vidi will customize ads to go in front of users in areas around your home and make sure it is marketed where people are spending their time. Your home will also be found on Compass.com, Google searches, Zillow, Instagram, Redfin, Realtor.com, and many other websites.

Follow me on instagram @VidiLJRealEstate 

Personalized website:Every home Vidi represents has a custom website with your unique property address made for your home. This site is viewable on all devices and easily shared via social media. Please visit www.5160chelsea.com for a sample of how your own site would look.

Long Live Print:

Print advertising is still one of the best ways to reach high profile buyers in your local community. Our print advertising network extends across premium magazines including Coastal Living, San Diego Home and Garden, Dream Homes International, San Diego Living, La Jolla Light, San Diego Premier Properties and much more. With a deep knowledge of the print industry, our team will ensure your home is presented to the right buyers in the right medium.

FULL COLOR PROFESSIONAL BROCHURES:Vidi is fortunate to be at the most forward thinking brokerage with an in-house team of expert marketers. Materials are professionally printed and feel amazing in the buyers hands. Vidi will work with her team to customize each one and make sure it has all of the features and upgrades of your home.

DIRECT MAIL:

Deliver Your Listing to Their Door
Direct response marketing is a simple way to show your beautiful home to those neighbors who are unable to attend an open house. Our professional design team crafts stunning postcards and brochures complete with architectural photography and professional copywriting. Using cutting edge marketing technologies, our team is able to reach potential buyers in a non-intrusive manner. House hunters can freely browse your brochure from the comfort of their own home. This personalized approach enables us to reach thousands of lives in virtually any community.

BROKER TOUR:Vidi lives for broker tours. This is because they are a way to network with the right agents and get your home sold by enticing them in to see all of the incredible features of your home. These agents are constantly keeping up on the inventory and searching for particular buyer needs so it’s important we present your home in the right way. On the tour, we point out all of the highlights and features of your home to give it the best exposure to the market.

Open Houses:Open houses are a great way for Vidi to be in touch with buyers and their agents and make special time windows where people can easily come to view the home without any added pressure. Vidi will create a warm environment and show your home in its best light in order to get it sold quickly and at top dollar. 

Public Relations & Media Presence:

In luxury real estate, buyers often originate from an outside city or country. Our team will ensure that your home gets maximum public visibility in order to attract these remote buyers. We will custom tailor a marketing and advertising campaign that works locally and globally. 

Vidi has her finger on the pulse of the high-end market. She loves networking with other top agents which plays an instrumental role in granting your home a global reach. By understanding what luxury buyers are looking for as the market evolves and progresses, her marketing will resonate deeply with buyers across the globe.